Akeladin by Y&r Thailand & Krungsri Auto

Y&r Thailand & Krungsri Auto Spotlights The Akeladin Advertising Film

Y&R Thailand & Krungsri Auto, the project leader of the award winning work Award Winning Akeladin Advertising Film demonstrates, To create more engagement, we introduce ‘ScreenSync’ technology where viewers can discover secrets that are not in the film but only be found by scanning the QR Code appearing at www.akeladin.com on their desktop with their iOS and Android device. Then their mobile device will be syncing with the film and also turning it to be the Remote Control, kind of. Whenever they see the ‘Secret Icon’ on the scene that has the secret, they can interact with their mobile device to discover all the secrets and even share some secrets to their social network, creating huge virals for the campaign!.

Akeladin by Y&r Thailand & Krungsri Auto Images:

VIA: http://competition.adesignaward.com/design.php?ID=30461

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